Director - Simon Hunter
Art - CMC Art Team, Simon Hunter
Vendor - Room 8
2021 - 2025 Art Director for the top 10 social slots app, Cashman Casino.
Over three years, I managed and directed a highly talented multidisciplinary 2D/3D art team. Key achievements include:
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Instigated and orchestrated a full UI redesign to refresh and modernise the evergreen app.
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Spearheaded and directly implemented an AI-augmented asset pipeline, cutting delivery timelines by 50% while ensuring artists retained full creative control.
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Redesigned character-driven collectibles and introduced a new collectibles format.
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Directed the visual development of multiple features tailored for the casual market.
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Integrated three leads into the project to enhance department autonomy.
Maintaining and improving this seven-year-old, $300 million-a-year project posed some interesting challenges for the art team.
The team worked tirelessly to upgrade the quality of the assets and inject personality where possible. We specifically developed and built a new collectables feature to help the app appeal to casual players.
Over three years we integrated various art pipeline improvements, including AI. We overcame initial ethical concerns by finding ways to accurately steer it creatively, revealing that a more nuanced approach to AI asset generation is possible.
The UI modernization was a massively complex undertaking. Unlike anything I had encountered before. Fully restyling, optimizing and reskinning a live project without causing downtime or degrading functionality is incredibly difficult. Huge respect to the tech art, UI, and dev teams for stepping up and navigating it successfully. Right now, I cannot share any of that work but it will be launched in spring/summer this year.
